View Dana performance products, custom build at SEMA

by | Oct 30, 2023 | 0 comments

Dana Incorporated will feature a wide array of premium performance products and a special custom vehicle build at booth No. 60087 in the West Hall at the Specialty Equipment Market Association (SEMA) show, held Oct. 31 to Nov. 3 at the Las Vegas Convention Center.

“At SEMA, the Dana booth spotlights how we design, engineer, and manufacture complete traditional driveline and e-Propulsion systems in-house,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana.  “A custom vehicle build will also be on display so customers can see first-hand how Dana parts are the perfect upgrade for off-road vehicles.”

With the Dana Spicer Electrified Motor and Inverter System, upfitters and integrators can use new drive motors to bring classic cars into the next century. These low and high-voltage systems are designed to interface directly with standard rear axles, and/or gearboxes as a central motor or as part of e-axles. The portfolio consists of multiple electric motor and inverter technologies offering cost-effective solutions to vehicle electrification. 

Also on display will be the new Ultimate Dana 80 bracketless crate axles that make a great foundation on virtually any application.  Featuring Dana-engineered Dana 80 housing and a full-float design, the axles contain ultra-strong four-inch tubes with 5/8-inch wall thickness and Spicer 40 tooth spline nickel chromoly steel axle shafts.

Several products designed specifically for the Ford® Bronco® will be showcased at Dana booth No. 60087 including an Ultimate Dana 44 Front-Drive Unit (FDU) axle, an Ultimate Dana 60 Semi-Float rear axle, Spicer Extreme half shafts, and a Spicer® 1350 Performance Driveshaft. 

Also new for this year are the Victor Reinz® designed premium Victor-Lock reusable axle cover gaskets, featuring resilient FoamFlex® material on both sides of the gasket and an aluminum core for strength, will be featured as well as Victor Reinz Reinzosil®, the industry leading universal silicone RTV sealing compound.

A Jeep® Gladiator featuring an Ultimate Dana 60 front axle and an Ultimate Dana 80rear axle, along with Spicerperformance 1350 driveshafts, will be on display at the Dana booth.  This one-of-a-kind vehicle was custom built by Rebel Off Road and Bruiser Conversions, two of the leading customer builders in the industry. 

To learn more, visit us at SEMA booth No. 60087 in West Hall, contact a Dana sales representative, or visit Dana’s industry leading ecommerce platform—

About Dana in the Aftermarket 

Powered by recognized brands such as Dana, Spicer®, Victor Reinz®, Albarus™, Brevini™, Glaser®, GWB®, Spicer Select®, Thompson™, and Transejes™, Dana delivers a broad range of aftermarket solutions – including genuine, all-makes, and value lines – servicing passenger, commercial, and off-highway vehicles around the world.

Leveraged by a global network of 14 distribution centers, Dana’s dedicated aftermarket team provides technical service, customer support, high fill rates, and on-time delivery to customers around the globe.  For product information, visit and  For e-catalog and parts locator, visit  To upgrade customized vehicles with Dana products, visit  To speak with a Dana customer service representative, call 1-800-621-8084.


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