Trico, part of the First Brands Group family of companies, today announced the availability of Trico Terra, a line of sustainable premium beam wiper blades made from recycled and/or postindustrial material.
Trico Terra wiper blades are constructed of recycled tires that are used in the production of wiper blade airfoils, along with recycled plastics used in the manufacture of the engineered materials for the end caps and connector.
The new product is part of an effort to promote and improve sustainability efforts across Trico’s product line without degrading wiper blade performance. Trico Terra wipers will be available with one pre-attached Swift easy connection adaptor to reduce waste and are packaged in 100% post-consumer recycled cardboard.
Partnership with TerraPass
In addition to announcing the arrival of the new Trico Terra wiper blades, Trico is pleased to have established a corporate partnership with TerraPass, a social enterprise that provides carbon-offsetting products.
The Trico and TerraPass partnership aims to promote sustainable living, and honours efforts to offset Trico’s C02 footprint by planting new trees with every retail purchase of Trico Terra wiper blades.
For more information about TerraPass, visit terrapass.com.
To learn more about Trico, visit tricoproducts.com.