The AAM Group has launched a significantly enhanced version of its ReadyPosts platform, giving brick-and-mortar shops new tools to simplify and automate social media while creating expanded opportunities for supplier partners to distribute brand-approved content throughout AAM’s jobber network.

For shop owners and managers, ReadyPosts helps solve a common challenge: maintaining a consistent social media presence while managing the daily demands of running a business.

The redesigned platform allows participating shops to connect their Facebook and Instagram accounts directly, schedule content in advance, and automatically publish approved content from the brands they sell.

“Independent retailers are critical to the aftermarket, but many simply do not have dedicated marketing departments or the time to consistently create and manage social media content,” said Andy Stacy, Marketing Director for The AAM Group. “ReadyPosts gives them an easier way to stay connected with their customers while continuing to focus on what they do best — building cool stuff.”

The platform’s new AutoPost functionality also gives AAM supplier partners a more direct way to extend their messaging into local markets. Suppliers can provide approved social content through ReadyPosts, which participating shops can then automatically publish through their own channels.

The upgraded ReadyPosts platform includes:

• Direct Facebook and Instagram account connections
• Automated posting of brand-approved supplier content
• Brand-level controls that allow shops to choose which brands they promote
• Social media scheduling and content planning tools
• An updated, more intuitive user interface

ReadyPosts is available as a free marketing resource to participating shops through AAM-supported programs and Aftermarket Websites.

About The AAM Group

Founded in 1988, The AAM Group is the largest program distribution group in the specialty automotive aftermarket and the 2025 SEMA Channel Partner of the Year. AAM supports member distributors, suppliers, and jobbers through strategic marketing programs, industry partnerships, and technology solutions designed to strengthen the supply chain and drive growth throughout the aftermarket.