Effective January 1st, 2024, Techspan Automotive (TA) and PICO of Canada Ltd. will be merging their respective sales & marketing teams under one umbrella: Automotive Brands.

There will be no changes to the product branding or distribution channels of either division. This will simply allow for one point of contact for Technspan and PICO customers in each region. 

Effective November 1, 2023, the companies announce the following appointments for this transition: 

Reporting to Sean Dunnigan, Marc Alary has been appointed to the position of Executive Vice President & General Manager – Automotive Brands. 

Reporting to Marc Alary, Nathalie Coulombe has been appointed to the position of National Sales Manager – Automotive Brands. 

Reporting to Marc Alary, Basil Najjar has been appointed to the position of Vice President of Marketing and Product Management – Automotive Brands. 

Reporting to Nathalie Coulombe, Rob Murray has been appointed to the position of Ontario Regional Manager – Automotive Brands. 

Reporting to Nathalie Coulombe, Louis Mottet has been appointed to the position of Quebec Regional Manager – Automotive Brands. 

Reporting to Basil Najjar, Andrew McNeil has been appointed to the position of Product Manager – Automotive Brands. 

Sales representation changes across Canada: 

Reporting to Rob Murray, Detail Sales Force (Rinaldo Sardella owner) will be representing PICO of Canada in Ontario east of Thunder Bay. 

Reporting to Rob Murray, Techspan Automotive will continue to be handled by Techspan’s team of Jim Thompson and Vince Rossi. 

Reporting to Nathalie Coulombe, Chrobak Marketing & Lyman Agencies, will represent the Automotive Brands in western Canada. This includes the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, and the Thunder Bay region of Ontario. 

Reporting to Louis Mottet, Dessalines Marketing will represent the Automotive Brands in Quebec. 

Reporting to Nathalie Coulombe, M & H Sales will represent the Automotive Brands in Atlantic Canada. 

For more information, refer to your local contact through www.techspan.ca or www.picocanada.com.