Registration for AAM’s The Event 2023 now open

by | Oct 5, 2023 | 0 comments

The AAM Group has announced that automotive aftermarket resellers can now register for the fourth-annual The Event virtual product expo. 

The Event educates shop owners and personnel about the most exciting new products of the year. Featured products will be presented through daily 10-minute category-overview videos and more-focused deep-dive videos. 

To accommodate busy resellers, videos will remain available for on-demand viewing. 

Resellers wishing to attend the online expo, which will be held over three weeks starting November 27, can register for FREE at

GearZ TV host, inspiring gearhead and award-winning builder Stacey David is back to host this year’s show!  Joining him again will be a rotating panel of experts pulled from among AAM’s own distribution membership.

More Daily Prizes
Watching a day’s featured category video will qualify attendees for that day’s prize drawing.  Instead of only one set of prizes being given away each day, each participating AAM WD’s customers will be grouped into their own drawing pool — dramatically increasing the number of daily winners.

Available prizes include convertible creepers, under-hood creepers, barstools, T-shirts and other swag.

Product Voting
Reseller attendees will have a direct say in determining the best products in the show by voting on their favorites in each category.  From those winners, they will vote again to determine The Event’s Overall Best New Product. 

About The AAM Group
Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace.

Now in its 35th year, the corporation was founded by eight high performance warehouse distributors that sought to achieve cooperative scaled purchasing and marketing advantages.

The AAM Group now counts 27 member-companies operating 76 distribution centers throughout North America.

Headquartered in Piney Flats, Tenn., The AAM Group manages product purchasing and marketing for distributors, resellers and suppliers affiliated with four flagship retail marketing programs: Engine ProParts ProPerformance Corner® and Total Truck Centers

Leveraging a strategic blend of marketing tactics, including turnkey social media, local-optimized website design, physical store flyers, videography and multi-channel news distribution, The AAM Group equips and influences local resellers on behalf of its members and supplier partners.


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