MEMA Aftermarket Suppliers’ Business Technology Council (BTC) announced PDM Automotive as the 2023 winner of the BTC Technology Innovation Award during the 2023 Aftermarket Technology Conference. Johannes Crepon, CEO and co-founder of PDM Automotive, accepted the award.

Crepon explained the company’s content-generating AI for automotive omnichannel success during the BTC fall meeting. The technology generates SEO titles, descriptions, and marketing copy for products based on keywords and inputs in just seconds, substantially reducing manual inputs and errors and improving search and product discoverability for the hundreds of brands and resellers PDM Automotive serves. 

“We really had such a high caliber of award applicants and finalists for this year’s BTC Technology Innovation Award,” said Chris Gardner, senior vice president of Programs & Technology at MEMA Aftermarket Suppliers. “AI is the hottest topic in technology today, and PDM Automotive’s application of this revolutionary technology appears to be a tremendous benefit for aftermarket suppliers.”

Five other award finalists presented their recently developed technology developments: DPFTRAC, Epicor, Partium, Vertical Development/ShowMeTheParts, and ZF Group.

Past winners of the BTC Technology Innovation Award include:

• 2022 – Dorman Products for its website-based live, local inventory
• 2021 – VizSeek for its visual parts searches
• 2020 – OptiCat for its automated load sheets

Applications for next year’s award will be available in early 2024 on mema.org. Eligible companies must supply technology solutions that address one of the BTC’s areas of focus, available at www.mema.org/networking-groups/BTC.

Learn more about the BTC Technology Innovation Award at www.mema.org/btc-technology-innovation-award.

About MEMA Aftermarket Suppliers
MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports 907,000 American jobs in all 50 states. MEMA Aftermarket is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members across all areas of the aftermarket including light vehicle, commercial vehicle, and remanufacturing. 

MEMA, The Vehicle Suppliers Association, is the leading trade association in North America for vehicle suppliers, parts manufacturers, and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association. 

Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society’s transportation needs. MEMA members are committed to safety and sustainability.

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C. Learn more at mema.org/aftermarket-suppliers.