Wakefield Canada is now partnering with select premium ASPs to help with today’s garage business challenges, through the new CASTROL® PARTNER FOR LIFE Program.
Membership in the CASTROL® PARTNER FOR LIFE program brings ASPs exclusive access to digital advertising, signage, support tools, rebates and loyalty programs to drive return traffic.
ASPs are eligible to participate in the CASTROL® PARTNER FOR LIFE by simply purchasing Bulk Castrol Synthetic Oil.
LOCALLY TARGETED DIGITAL ADS
ASPs will be able to leverage Social Media, with ads to their local trading area. Plus, they will be showcased on the Castrol.ca “Where to Buy” location finder.
50% OF CONSUMERS CHOOSE
OIL CHANGE LOCATIONS BASED
ON LOCATION CONVENIENCE.
CASTROL® AUTHORIZED AGENT SIGNAGE
Every ASP participating in the CASTROL® PARTNER FOR LIFE program is offered premium backlit CASTROL® AUTHORIZED AGENT signage, to help ASPs stand out from competitors, provided at no charge.
23% OF CONSUMERS CHOOSE
OIL CHANGE LOCATIONS BASED ON THE
REPUTATION OF THE BUSINESS.
FREE* CASTROL ROADSIDE ASSISTANCE
Keep customers coming back! CASTROL® PARTNER FOR LIFE ASPs can offer Castrol oil change customers 6 months of FREE* Castrol Roadside Assistance. As part of the program, after 6 months every consumer will be reminded to return to the ASP location for another oil change and to renew their Castrol Roadside Assistance program. *Wakefield Canada will give 100 6-month Castrol Roadside Assistance packages to all CASTROL® PARTNER FOR LIFE members at no cost.
REBATE REWARDS ON BULK SYNTHETIC OIL
The CASTROL® PARTNER FOR LIFE Rebate Program is designed to reward ASPs for being a valued partner, and not just a customer.
When ASPS purchase Bulk Synthetic Oil, they can earn valuable rebates on bulk AND packaged goods for Castrol Synthetic products, including Castrol EDGE, Castrol GTX MAGNATEC, Castrol Transmax Full Synthetic & Universal CVT.
PARTNERS GET REWARDED WITH CASTROL
Contact your Wakefield Sales Representative to learn more!