MEMA Aftermarket Suppliers wrapped up the recent Aftermarket Technology Conference with a fun contest to raise funds in support of the Automotive Aftermarket Charitable Foundation (AACF).

Terence O’Reilly and Jeffrey Marshall of Pricedex Software, the conference’s premier sponsor, once again led closing banquet attendees in the “Toonie Game.” O’Reilly and Marshall each flipped Canadian two-dollar pieces, or “Toonies,” as they are informally referenced in Canada.

Attendees participated by making donations to the AACF and guessing how the coins would land. A series of fun and suspenseful elimination rounds resulted in a single remaining individual, Scott Howat of Tendeco Sales, Inc., who won a pair of watches, courtesy of Pricedex.

“Beyond being an influential event for our industry, the Aftermarket Technology Conference embodies a collective spirit,” said Terry O’Reilly, president and chief executive officer of Pricedex and AACF corporate secretary. “It’s a chance for us to unite around the objective of advancing the aftermarket and amplify the invaluable assistance AACF provides to families nationwide.”

Between attendees’ contributions and MEMA’s donation-matching pledge, a total of $1,400 was raised to support the vital efforts and initiatives of the AACF.

About the AACF

The AACF has been helping aftermarket families turn tragedy into triumph since 1959. Like the industry, AACF is driven by passion and devoted to family. It’s tough to ask for help, but when someone in the aftermarket family faces profound circumstances, AACF is there when it seems like there’s nowhere else to turn. As a nonprofit, this is accomplished through the support of generous donors, awareness partners and dedicated volunteers.

To learn more, contact AACF at www.AftermarketCharity.org.

About MEMA Aftermarket Suppliers 

MEMA Aftermarket Suppliers exclusively serves manufacturers of aftermarket components, tools and equipment, and related products, an important part of the automotive parts manufacturing industry which supports over 900,000 American jobs in all 50 states. MEMA Aftermarket Suppliers is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues, and serving as a valued resource for member companies. Members represent all areas of the aftermarket including light vehicle, commercial vehicle, and remanufacturing. MEMA Aftermarket Suppliers is a membership group within MEMA, The Vehicle Suppliers Association. 

MEMA is the leading North American trade association for vehicle suppliers, parts manufacturers, and remanufacturers. Automotive and commercial vehicle suppliers are the largest manufacturing sector in the United States and lead the way in new vehicle innovations. MEMA has been the voice of the vehicle supplier industry since 1904. Its more than 1,000 members are Strong by Association. 

Members supply the aftermarket with the parts that keep millions of vehicles on the road, fueling international commerce and meeting society’s transportation needs. MEMA members are committed to safety and sustainability. 

MEMA has offices in Southfield, Mich.; Research Triangle Park, N.C.; and Washington, D.C.

Learn more at mema.org/aftermarket-suppliers.