Lordco Auto Parts has joined the Engine Pro marketing program as voted on by Engine Pro shareholders.
As the first distributor from Canada to join Engine Pro, AAM Group member Lordco plans to expand its sales and support infrastructure to amplify the program’s presence in the Canadian market.
This news is a natural extension of the recently announced partnership between The AAM Group and Engine Parts Group, Inc., which will see AAM assume operations and management responsibilities for the Engine Pro marketing program as well as operational oversight for the Engine Parts Group corporation.
“The addition of Engine Pro, coupled with the advantage of AAM’s focused marketing and technology support, will aid in our efforts to continue to offer Lordco’s customers the best selection of high-end, quality engine parts,” said Lordco Vice President of Operations Samantha Coates.
About The AAM Group
Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace.
Now in its 35th year, the corporation was founded by eight high performance warehouse distributors that sought to achieve cooperative scaled purchasing and marketing advantages.
The AAM Group now counts 25 member-companies operating 79 distribution centers throughout North America.
Headquartered in Piney Flats, Tenn., The AAM Group manages product purchasing and marketing for distributors, resellers and suppliers affiliated with four flagship retail marketing programs: Engine Pro, Parts Pro, Performance Corner and Total Truck Centers.
Leveraging a strategic blend of marketing tactics, including turnkey social media, local-optimized website design, physical store flyers, videography and multi-channel news distribution, The AAM Group equips and influences local resellers on behalf of its members and vendor partners.