Keys To Ride sweepstakes back for 2023

by | Jan 23, 2023 | 0 comments

The Keys to Ride vehicle sweepstakes is back for 2023, and this year The AAM Group is partnering with Truck Hero to bring its resellers a chance to win a 2023 Toyota Tundra SR5 with TRD Off-Road package decked out with custom graphics and products from the Truck Hero family of brands.

The truck will be awarded to one of six lucky finalists at the 2023 SEMA Show in Las Vegas.

Contest Details
Resellers earn entries by purchasing the following brands from their Total Truck Centers or Performance Corner warehouse distributor from January 1 to August 31, 2023: AMP Research, AVS, BACKRACK, BAK Industries, BEDRUG, Bushwacker, Extang, HAVOC Offroad, Husky Liners, N-FAB, Retrax, Roll-N-Lock, Rugged Liner, Rugged Ridge, TruXedo, Superlift and UnderCover.

Each month, certain featured brands will earn double entries.

Customers of AAM Group warehouses are automatically registered for the sweepstakes.

In September, six finalists will be randomly drawn from among all qualified entrants, and on October 31 they will gather at the SEMA Show to see who chooses the key fob that starts the truck! Each finalist will also receive a $1,000 gift card and two nights of hotel accommodations for the final drawing. 

For complete sweepstakes rules and the bonus brands schedule, please visit

About The AAM Group
Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace.

Now in its 35th year, the corporation was founded by eight high performance warehouse distributors that sought to achieve cooperative scaled purchasing and marketing advantages.

The AAM Group now counts 25 member-companies operating 79 distribution centres throughout North America.

Headquartered in Piney Flats, Tenn., The AAM Group manages product purchasing and marketing for distributors, resellers and suppliers affiliated with four flagship retail marketing programs: Engine ProParts ProPerformance Corner and Total Truck Centers.

Leveraging a strategic blend of marketing tactics, including turnkey social media, local-optimized website design, physical store flyers, videography and multi-channel news distribution, The AAM Group equips and influences local resellers on behalf of its members and vendor partners.

About Truck Hero
Truck Hero is the RealTruck, Inc. sales organization dedicated to working with wholesale distributors, jobbers, retailers and OEM customers.

Truck Hero sells the company’s entire portfolio of industry-leading automotive parts, truck bed covers and accessories brands for trucks, Jeep brand vehicles and cars.

 To learn more about becoming a Truck Hero distributor, jobber or retailer, please visit the business-to-business website.


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