The AAM Group, which recently assumed operational oversight of the Engine Pro program, announces the hiring of Jeff Kesar to lead marketing and strategic planning for the program.
Kesar, who most recently helped Phoenix-based Western Window Systems grow its annual revenue from $6 million to $165 million as the company’s Creative Director, grew up building race cars before shifting gears to enter the world of marketing.
He started his career at Hayes Engineering, a Las Vegas race car and engine-building shop (and home of the famous Mad Hatter), before moving to Shelby American to help establish its chassis line.
He notably also produced the Motorsports Mania television show that aired on Fox Sports Network Arizona.
In his role as AAM Group Marketing Specialist, Kesar will work to bring Engine Pro into the existing portfolio of AAM Group marketing programs, integrating tools and services that make sense for resellers in the engine performance industry as well as devising new solutions that address the particular concerns of those business owners.
Kesar will also create and execute an ongoing strategy to generate exposure and influence for Engine Pro supplier partners.
About The AAM Group
Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace.
Now in its 35th year, the corporation was founded by eight high performance warehouse distributors that sought to achieve cooperative scaled purchasing and marketing advantages.
The AAM Group now counts 25 member-companies operating 79 distribution centres throughout North America.
Headquartered in Piney Flats, Tenn., The AAM Group manages product purchasing and marketing for distributors, resellers and suppliers affiliated with four flagship retail marketing programs: Engine Pro, Parts Pro, Performance Corner and Total Truck Centers.
Leveraging a strategic blend of marketing tactics, including turnkey social media, local-optimized website design, physical store flyers, videography and multi-channel news distribution, The AAM Group equips and influences local resellers on behalf of its members and supplier partners.