Offering consumers an option of ‘good, better, best’ has long been an accepted approach for aftermarket brake pads. But it’s not the route that Ate takes.
The Ate line of brake pads includes over 150 brake pad formulations, because that’s the only way to ensure that each pad’s formulation matches the OE specification. Matching the OE pad specification is the best way to ensure that braking performance is the same as when the car left the dealership.
While “good, better, best” is good enough for some, Ate delivers OE braking performance.