Full-Time | Field-Based | Automotive Aftermarket

WAI Global is seeking an experienced and results-oriented Regional Sales Manager to grow our business and strengthen customer relationships across Canada.

This full-time, field-based position is responsible for sales and market development, account management, and customer support across the Automotive, Heavy Duty, Specialty, Non-Automotive, and Auto Electric Rebuilder channels. The successful candidate will manage and expand existing accounts, identify new business opportunities, and build demand through regular customer and installer engagement.

Key Responsibilities

• Manage and grow customer accounts across Canada.
• Identify, prospect, and develop new business opportunities.
• Conduct regular customer and installer visits to strengthen relationships and drive product demand.
• Expand existing accounts through product growth, inventory optimization, and program execution.
• Work closely with Channel Directors, Field Sales & Service, and internal teams to execute account plans and resolve customer issues.
• Deliver product feature-and-benefit training and coordinate technical training opportunities.
• Provide market intelligence regarding competitors, pricing, product gaps, and customer needs.
• Maintain an accurate sales pipeline, activity records, and forecasts using CRM tools.
• Represent WAI Global at customer meetings, industry events, and trade shows.
• Travel – 40% of the time within Canada and USA.

Qualifications

• Five to seven years of sales, account management, or business development experience in the automotive aftermarket, heavy-duty, specialty, rebuilder, or a related industry.
• Demonstrated success in developing new business and growing established accounts.
• Strong customer relationship, communication, organization, and problem-solving skills.
• Ability to work independently in a national, field-based role and collaborate effectively with cross-functional teams.
• Willingness and ability to travel frequently throughout Canada.
• Proficiency in Microsoft Office; CRM experience is an asset.
• Bachelor’s degree preferred, although equivalent education and industry experience will be considered.
• Bilingualism in English and French is an asset.
• Valid driver’s license required; valid passport preferred.

What We Offer

• Full-time employment
• Competitive base salary
• Performance-based bonus
• Comprehensive benefits
• Opportunity to represent a respected global brand and develop business across the Canadian market

Interested candidates are invited to submit their résumé and cover letter via email to cyrus.framroze@waiglobal.com.

WAI Global is an equal opportunity employer. We thank all applicants for their interest; only candidates selected for an interview will be contacted.

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