Castrol is one of the world’s best-known global brands with more than a century of experience
Our famous lubricant brands are trusted by drivers the world over.
Our products and lubricant technology are state-of-the-art.
We understand consumer loyalty is key to success.
We know the value of the skills and knowledge of technicians.
We are committed to your success.
And now CASTROL® PARTNER FOR LIFE membership brings exclusive access to advertising, marketing, and support tools. CASTROL® PARTNER FOR LIFE ASP members purchase Bulk Synthetic Oil and gain exclusive access to the best range of premium products, support tools, and rebates.
LOCALLY TARGETED DIGITAL ADS
Leverage Facebook and Instagram so you can connect with new customers via local, targeted and effective ads that drive traffic. CASTROL® PARTNER FOR LIFE ASPs will also be showcased on the Castrol.ca “Where to Buy” location finder.
50% OF CONSUMERS CHOOSE OIL CHANGE LOCATIONS BASED ON LOCATION CONVENIENCE.
CASTROL® AUTHORIZED AGENT SIGNAGE
CASTROL® AUTHORIZED AGENT ASPs stand out from competitors, quickly build consumer trust and earn a reputation with Castrol, increasing awareness and attracting new business. Provided at no charge to participating ASPs.
23% OF CONSUMERS CHOOSE OIL CHANGE LOCATIONS BASED ON THE REPUTATION OF THE BUSINESS.*
FREE* CASTROL ROADSIDE ASSISTANCE
Keep customers coming back! CASTROL® PARTNER FOR LIFE ASPs can offer Castrol oil change customers 6 months of FREE* Castrol Roadside Assistance.
Castrol will remind those same customers to come back at the end of 6 months for another coil change and to renew their Roadside Assistance. Wakefield Canada – Castrol will give 100 6-month Roadside Assistance packages to all CASTROL® PARTNER FOR LIFE members at no cost.
REBATE REWARDS ON BULK SYNTHETIC OIL
The CASTROL® PARTNER FOR LIFE Rebate Program is designed to reward ASPs for being a valued partner, and not just a customer. When ASPS purchase Bulk Synthetic Oil, they can earn rebate rewards on:
- Castrol EDGE
- Castrol EDGE EURO
- Castrol EDGE High Mileage
- Castrol EDGE Extended Performance
- Castrol GTX MAGNATEC
- Castrol Transmax Full Synthetic
- Castrol Transmax Universal CVT
- Super Clean
Getting your rewards is just a click away.
1. Partners register (or sign in) to WakefieldConnect.com
2. Go to the Purchase Page via the carousel, tile, or navigation
3. Enter your invoice details of qualifying products (in litres)
4. Upload your documentation
5. Get $0.30 per litre with no earnings maximum
6. Rewards issued quarterly
PARTNERS GET REWARDED WITH CASTROL. GO TO WAKEFIELDCONNECT.COM
PLUS, WHEN WE SAY PARTNER, WE MEAN IT: WE VALUE ASP INPUT
ASPs who become a CASTROL® PARTNER FOR LIFE will also be a part of our ASP Advisory Committee, where they can submit feedback through surveys and focus groups so we can help ASPs succeed.
The ASP Advisory Committee also has exclusive access to select Castrol events.