Alliance promotes two new senior managers

by | Feb 1, 2024 | 0 comments

The Aftermarket Auto Parts Alliance, Inc. has announced that Ethan Love and Josh Hessling have both been promoted to senior managers, effective January 1, 2024.

Ethan Love, now senior manager of business intelligence & data services, will continue to work with the Alliance Technology Suite including software, data, interchange and connectivity solutions for the automotive aftermarket and Alliance shareholder members including National Accounts.

Josh Hessling, now senior manager of content, will continue to manage his team of analysts in their efforts to support MyPlace4Parts, business consumer solutions and other IT point of sale systems in respect to content and data standards. 

“Both Hessling and Love continue to excel in their responsibilities and have both built and manage excellent teams.” said JC Washbish, president of the Alliance. 

Love joined the Alliance in 2014 as category analyst, working in the Category Management Department. In 2018, Love was named business intelligence manager and moved to information technology where he reported to Dale E. Hopkins, CIO and Vice President of Information Technology. In 2023, Love was promoted to business intelligence & data services manager. Mr. Love holds a bachelor’s degree of arts in criminology and psychology from The University of Akron, Akron, Ohio. 

“There are many exciting opportunities within the Aftermarket, and I am honoured to be a part of the growth here at the Aftermarket Auto Parts Alliance,” said Ethan Love. “I look forward to what this next year brings as we continue to drive our CVHD initiatives and expand our involvement with the Federated Alliance and the Automotive Parts Services Group.”

Hessling joined the Alliance in 2011 as data analyst, and then was promoted to data analyst II – eCatalog manager of accessories, supplies & tools, functioning as content manager. Hessling is a graduate of Northwood University with a BA in Automotive Aftermarket Management and Business Management in 2010. 

“I am thankful for the opportunity; it is a testament to the hard work, dedication, and support from the incredible team that I have the privilege to work with,” said Josh Hessling. “Together, we will continue to strive for excellence and impact the industry while continuing to build and grow our Alliance non-app, HD, and othermotive catalogue. I am grateful and look forward to the exciting journey ahead.”


Ethan Love and Josh Hessling will continue to report directly to Dale E. Hopkins, CIO and Vice President of Information Technology at the Aftermarket Auto Parts Alliance, Inc.. “Josh Hessling and Ethan Love have both been integral members and team leads for the Information Technology department at Alliance HQ.  They are forward-thinkers, strong communicators, and continue to accept and respond to new responsibilities,” said Hopkins. “Both have developed strong relationships with our Alliance shareholder members, their respective team members and stakeholders, as well as the part supplier and IT channel partner communities.”

About the Alliance
The Aftermarket Auto Parts Alliance, Inc. is a leading global aftermarket distribution and marketing program group. It is comprised of shareholders throughout North and South America. Together, these members supply parts to more than 2,200 corporate and jobber affiliated stores and more than 3,500 Certified Service Centres. Members go to market as Auto Value in the United States, Canada, Latin America, and South America. The Alliance is a member of TEMOT International Auto Parts.

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