Circana has announced the winners of its seventh annual Automotive Aftermarket Performance Awards.

The awards are presented at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nov. 4-6, 2025.

These awards honour brands that achieved the highest gains in United States market share across key segments of the aftermarket and tire industries.

Circana determined winners in the categories of accessories and appearance; chemicals, additives and fluids; maintenance and repair; and core tires using its Retail Tracking Service, which gathers sales data from a diverse panel of retailers, including automotive specialty, mass market, tires, e-commerce, and more.

“The Automotive Aftermarket continues to demonstrate remarkable resilience in the face of economic headwinds, remaining one of the strongest performers among general merchandise industries tracked by Circana,” said Steve Flavin, president of Circana’s automotive practice. “As consumer behaviors evolve, the brands recognized this year have shown exceptional agility and commitment — earning their place among the industry’s top growth leaders.”

Circana 2025 Automotive Aftermarket Performance Awards
Winners for Top U.S. Market Share Increase

Super Category	Winner
Accessories & Appearance	Meguiar’s
Chemicals/Additives/Fluids	Valvoline
Maintenance & Repair	Rain-X

Source: Circana, Retail Tracking Service, 12ME August 2025, dollar share change among brands with at least $25 million in annual sales

Category	Winner
Air Fresheners	Yankee Candle
Performance Chemicals	Hot Shot’s Secret
Antifreeze/Coolant	PEAK
Motor Oil	Mobil 1
Passenger Car/Light Truck Tires	Cooper

Source: Circana, Retail Tracking Service, 12ME August 2025, dollar share change among brands with at least $25 million in annual sales

About Circana

Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.