Castrol-Wakefield Canada, proud partner of the Toronto Raptors, and the Official Oil and Lubricant of MLSE is thrilled with the Raptors’ incredible success and how the diverse Raptors fan base across Canada gives the team the Edge it needs to win.
There is a long-standing relationship between MLSE and Wakefield Canada. Since 2013, Castrol has been the Official Oil and Lubricant of the Toronto Maple Leafs and Toronto Marlies, and Wakefield expanded this relationship by announcing a multi-year partnership with the Raptors in 2018.
“The Raptors’ desire for success and strength under intense pressure mirror the same high-performance attributes that are synonymous with Castrol Edge Synthetic and the full suite of premium lubricants we distribute,” said John Grant, Vice-President Marketing, Wakefield Canada Inc. “We are proud partners with the Raptors and are incredibly inspired by this playoff run.”
Wakefield also hosted a Victory Parade viewing party at a hotel on the parade route in downtown Toronto. That parade attracted some 2 million fans to downtown Toronto.
The Castrol brand is featured on digital courtside and basket stanchion signage and in monthly team social media features. Wakefield Canada hosts customers by leveraging access to exclusive experiences reserved for Official Partners.
“Castrol is proud of how the Raptors have united the country during this run and supports the team’s quest to bring the Larry O’Brien Championship Trophy to Canada for the first time.”
Wakefield is geared up for the final games of the series, with pick-up games taking place in the company parking lot and Raptors gear filling the office.