The Specialty Equipment Market Association (SEMA) has released its 2022 Pickup Accessorization Report detailing data and insights into the industry’s single largest market segment.
The reports covers how the segment has evolved, including sales forecasts and types of accessory parts pickup owners buy and how they buy them.
The new report, which finds that nearly half of all late-model pickups are modified with specialty-equipment parts, is the latest report from SEMA Market Research that helps members understand where the opportunities are and how to best connect with pickup accessory buyers.
Among the key findings:
There are roughly 29 million late-model (2010 and newer) pickups on the road in the United States. Nearly 15 million of them have been modified with specialty-equipment parts.
The most common modifications made to pickups are to improve the truck’s utility or appearance, but performance enhancements have their niche.
Pickup accessorizers often look to manufacturers and retailers for help choosing the right parts but get inspiration and ideas from friends and social media.
Additionally, members can access the recorded webinar focused on the report at no cost here. The webinar features the SEMA Market Research analysts as they break down the findings.
The report can be by downloaded at www.sema.org/research.
About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the show include those that enhance the styling, functionality, comfort, convenience, and safety of cars and trucks.
Additional details are available at www.semashow.com or www.sema.org,