The Winnipeg Football Club, best know for its Winnipeg Blue Bombers of the Canadian Football League, has announced Princess Auto Stadium as the new official name of its home.
Beginning in April 2024, the stadium will be known as Princess Auto Stadium.
Princess Auto is a privately-owned, Canadian retailer founded in Winnipeg in 1933 with over 50 stores coast-to-coast, a National Call Centre, and an online store.
“Princess Auto has been a long-time supporter of the Winnipeg Football Club, and we are thrilled to expand and extend this relationship with our new stadium naming rights partnership,” said Winnipeg Football Club President and CEO, Wade Miller.
“This partnership aligns two organizations committed to serving the community, promoting sports, and enhancing the fan experience. Together, we look forward to creating unforgettable memories for our fans and supporters.”
The 10-year partnership marks a significant milestone in the history of the organization, highlighting the Club’s commitment to excellence on and off the field.
“We are proud to join forces with the Winnipeg Football Club and the incredible Winnipeg community,” said Ken Larson, President, and CEO of Princess Auto.
“Our shared values of teamwork, dedication, and a passion for excellence make this a natural fit. We can’t wait to see the Princess Auto name proudly displayed on the stadium and to connect with fans in a meaningful way.”
Beginning this spring, Princess Auto Stadium will feature prominent Princess Auto branding, creating a powerful and iconic presence in South Winnipeg. Fans can expect to see the new signage on the stadium in mid-April heading into the CFL season.