LIQUI MOLY is investing heavily in the Canadian market, including a doubling of its staff, and has named Lenny Levac Director of Sales, Canada to oversee the expansion.
“We’re setting the stage for continued growth,” says Sebastian Zelger, Director LIQUI MOLY USA.
Lenny Levac has been with the company since 2013. He has been Business Development Manager for North America. Prior to that role, he served as Sales Manager in Canada. His responsibilities with the new role will include increasing brand awareness in Canada, expanding market penetration of existing product lines, increasing presence in the region and adding new product lines to the Canadian market.
“Lenny’s keen market awareness and strong relationships he has developed with our many partners in Canada make him ideally suited for this role,” explains Sebastian Zelger.
The company’s core philosophy opposes simply selling the customer a product and then leaving them on their own. LIQUI MOLY is a full-service package, including high-quality lubricants and additives, technical training, marketing and individual consulting to help customers derive as much value as possible from the products. This strategy has helped make Canada one of the most successful countries anywhere in the Americas for the company.