Lighting specialist program includes incentives for WDs, shops, drivers

by | Nov 13, 2018 | 0 comments

Lumileds, a leading lighting solutions company for the automotive industry, has just introduced the Philips Lighting Specialist Program, designed to help shops bring better nighttime vision to their customers.

The Philips Lighting Specialist Program provides incentives for shops to sell consumers upgraded vehicle lighting and put more money in their own pockets.

The program focuses on the Philips X-tremeVision upgrade headlight, which produces the best beam on the road for maximum visibility. The program, which runs from November 1st, 2018 through April 30th, 2019, offers shops a $25 VISA gift card for every 10 pairs of Philips X-tremeVision upgrade headlights sold and gives shop customers a $10 mail-in rebate for each pair of Philips X-tremeVision headlights purchased.

Dave Illes, Lumileds Director of Sales & Marketing, North America Aftermarket, announced the program and noted, “Lumileds created the Philips Lighting Specialist Program to help deliver better lighting to consumers, while incentivizing shops to offer upgrade solutions to their customers. Lighting service is one of the most underperformed aspects of vehicle maintenance, yet it is one of the easiest ways to improve driver safety.”

Shops that participate in the Philips Lighting Specialist Program receive a full range of sales and marketing materials designed to help sell customers on the benefits of upgrade lighting. The program merchandising kit includes a countermat, poster, window cling decal, and rebates easel with tear-off mail-in rebate coupons.

Shops participating in the Philips Lighting Specialist Program will also have their shop listed on the Philips automotive lighting store locater and will be identified as a Philips Lighting Specialist Shop.

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