Veteran Canadian automotive aftermarket sales professional Keith Gordon has been appointed Director of Sales – Canada for Momentum USA, Inc.

Gordon has been working in Canada’s automotive aftermarket for more than two decades.

A graduate of Western University in London, Ont., Gordon spent close to a decade with leading manufacturers agency Specialty Sales & Marketing before moving to Delphi in 2009.

He remained with that organization through its various iterations, most recently serving as Country Director for Borg Warner Inc.

Gordon has also been active within the wider aftermarket industry over the years.

He has held various active roles within the Automotive industries Association of Canada. He served as chair of the Ontario Division, organizing successful conferences and fundraising events. He has also served on a number of committees at the national level of AIA Canada.

Gordon is a founding member and former vice-chair of the AIA YES committee, now known as the The Young Professionals in the Auto care sector (YPA) community.

He has served as chair of the Slap Shots for a Cause hockey tournament in support of the Canadian Cancer Society. He is a former Big Brother of Canada and Big Brother of Canada Alumnus.

In 2016 he was named the Automotive industries Association of Canada’s “Young Executive of the Year.”

About Momentum USA, Inc.

Momentum USA Inc. is a prime manufacturer and supplier of quality light- to medium-duty, automotive brake parts, exhaust systems and cabin air filters for Original Equipment Manufacturers and the Aftermarket.

The family-owned company was founded in 1945 in Edison, New Jersey. Now headquartered in Richmond, Virginia. The business has grown to include four North American facilities. It’s friction is manufactured in Cambridge, Ontario, Canada and its OEM Exhaust is manufactured in Hopkinsville, Kentucky. It has two distribution centers, located in Union City, California and Richmond, Virginia.

For more information visit www.momentumusainc.com