Holley, the iconic performance brand, has announced the launch of Holley High-Performance Car Care, a new line of automotive detailing products developed in partnership with Malco Automotive.

The new lineup expands the broader American Performance automotive chemicals portfolio, which includes Cataclean Fuel and Exhaust System Cleaner, Cataclean Diesel Exhaust System & DPF Cleaner, NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner, into vehicle appearance care.

Developed for performance-focused enthusiasts who care as much about how their vehicles look as they perform. Holley High-Performance Car Care gives customers a focused system of detailing products designed to clean, protect and enhance the appearance of their vehicles. The new line reflects Holley’s continued focus on expanding its chemicals portfolio into adjacent categories that serve more of the enthusiast ownership experience.

“With Holley High-Performance Car Care, we are extending our chemicals expansion strategy into an attractive, high-frequency purchase category that is highly relevant to our enthusiast customers,” said Nick Hite, SVP American Performance, Holley Performance Brands.

“This launch broadens our ability to serve customers across more of the vehicle ownership lifecycle, while creating new opportunities to grow share of wallet through a category that fits naturally within our brand ecosystem. By partnering with Malco, we’re bringing together trusted enthusiast brands and proven formulation expertise to deliver a compelling new offering for the market.”

Holley developed the new line in partnership with Malco Automotive, a respected manufacturer with decades of experience developing professional-grade detailing products and deep roots in the automotive industry. Malco’s expertise in high-performance formulations, paired with Holley’s strong brand recognition among automotive enthusiasts, helped shape a lineup built specifically for performance-minded vehicle owners.

“We are proud to partner with Holley on the launch of Holley High-Performance Car Care,” said Seth Glauberman, Owner and President of Malco Automotive;

“Holley understands the performance enthusiast better than anyone in the market, and Malco brings decades of detailing and formulation experience to the partnership. Together, we have developed a line of products that delivers professional-grade results for customers who take pride in every part of their build.”

Holley High-Performance Car Care launches with six core products:

• Wash + Wax – a two-stage shampoo and protective wax designed to clean and enhance gloss in one step
• Speed Wash – a waterless wash and wax spray for quick cleanups between full washes
• Speed Finish – a ceramic detailer designed to enhance gloss and help repel contaminants
• Tire Shine – a tire shine and exterior dressing that restores a clean, rich finish
• Wheel Clean – a wheel cleaner and brake dust remover designed to break down stubborn grime
• Interior Protect – a two-stage cleaner and protectant for many different interior surfaces

Together, the lineup gives performance enthusiasts a straightforward system for maintaining the appearance of their vehicles with products designed specifically for their needs.

For more information on Holley High-Performance Car Care click here.