George Varagic has been appointed National Director for the NAPA CMAX division, where he will lead CMAX and PBS major accounts across Canada.

The role places Varagic at the forefront of NAPA’s paint, body, and collision-focused strategy. He assumes the role from Keith Tuttosi who is retiring.

Varagic brings extensive automotive aftermarket leadership experience to the position, with a career spanning collision repair, refinishing systems, abrasives, and strategic supplier development.

Most recently, he served in senior executive roles with SATA North America, holding dual responsibilities as President of SATA USA and General Manager of SATA Canada. In those roles, Varagic was fully accountable for operations and P&L performance across North America, with a strong focus on the automotive refinishing market, including OEM, aftermarket, and collision repair segments.

During his tenure at SATA, Varagic led record-setting growth, with SATA Canada recognized as the fastest-growing subsidiary globally in 2024. He also played a key role in the acquisition and integration of DanAm, achieving full retention while launching new segmentation, marketing, and e-commerce strategies designed to support long-term growth in the collision repair channel.

Prior to SATA, Varagic was President and Managing Director of Mirka Canada, where he oversaw all aspects of the business with a strong emphasis on automotive refinish, transport, and industrial markets. Under his leadership, Mirka Canada delivered sustained year-over-year growth, significantly expanded its team, and achieved some of the strongest performance results within Mirka’s global organization. His background includes deep engagement with body shops, distributors, and national accounts, as well as experience aligning Canadian operations with broader North American and global strategies.

In addition to his operational roles, Varagic currently serves as a member of the Plasnomic Alliance Council, a global initiative focused on advancing best practices in plastic repair—an increasingly important discipline within modern collision repair.