Aftermarket veteran Siggi Tigges forms sales agency

by | Aug 5, 2019 | 0 comments

Automotive aftermarket veteran Siegfried (Siggi) Tigges, well known in Canada as the face of Hella for several decades, has formed his own sales organization and consultancy.

Called, S.A.T. Sales and Consulting LLC, the company will begin by representing Speed Autoteile of Berlin, Germany in the North American market and will also be serving clients in the Automotive, Heavy Duty, Mining and Industrial markets.

Siggi Tigges has a wealth of experience and expertise as a sales, marketing, and product management executive in both the aftermarket and OEM sectors of the Automotive, Heavy Duty, Mining and Industrial markets.

He spent over 40 years with the Hella organization, a world leader in automotive lighting and electronics, in a variety of key marketing and sales roles and was an integral part of the management team at Hella Automotive Sales, Peachtree City, GA, for the past 28 years.

While at Hella, Tigges served in several executive capacities including Vice President -Canadian Aftermarket Sales, Mining, and Heavy Duty U.S., VP Canadian Sales – Aftermarket, Special OE, Mining, National Sales Manager Canada, and Director of Product Development and Marketing for North America.

Tigges also announced that SPEED Autoteile , a leading independent exporter of import parts and accessories will be S.A.T. Sales’ first client. SPEED Autoteile is a successful family owned and operated parts supplier. Since 1999, SPEED Autoteile has served WDs, retailers, jobbers, maintenance shops, and all types of service specialists who work on German and European cars. The company has over 1000 customers worldwide and provides an exceptional portfolio of over one million, high quality genuine and OEM replacement parts for Audi, BMW, Mercedes-Benz, Opel, Porsche, Seat, Smart, and VW vehicles, as well as U.S. Asian Imports and heavy duty vehicles.

Uwe Kuether, President of SPEED Autoteile, noted, “We are delighted to have Siggi Tigges as our sales representative. The North American market is very important to our growth strategy, and we feel that Siggi is the ideal partner for us. He knows our business and our products, and his proven track record in the market speaks for itself.”

Tigges added, “I am very excited to have the opportunity to start S.A.T. Sales and Consulting and even more so to provide our sales and marketing services to SPEED Autoteile. This is an outstanding organization with an award-winning portfolio of high quality import automotive replacement parts. I look forward to working with them to expand their reach and success in North America.”

SPEED Autoteile will exhibit at AAIW in Las Vegas, NV, Nov. 5-7, 2019 at Booth # 4631.

S.A.T. Sales and Consulting is based out of Peachtree City, GA.

For more information, contact: Siggi Tigges at



  1. After spending the last 28 years in Peachtree City, aftermarket veteran Siggi Tigges forms sales agency – What’s Up Peachtree City - […] Click here to view original web page at […]

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