The Aftermarket Auto Parts Alliance, Inc. has announced a new strategic leadership role for Jim Holik, who will now serve as Director Technology Marketing.

In this position, Holik will lead initiatives centered on advancing the Alliance’s technology-driven marketing strategy with a focus on strengthening and enhancing Alliance digital platforms, supporting B2C and B2B eCommerce solutions, driving engagement, and prioritizing SEO, GEO, and agentic search initiatives.

“Jim has played a critical role in shaping and evolving the Alliance’s marketing initiatives for almost a decade,” said Dale E. Hopkins, Chief Information Officer of the Alliance.

“As technology continues to transform how we connect with shareholders, customers, and industry channel partners, this new role reflects both Jim’s expertise and our commitment to staying ahead of the curve. His ability to bridge marketing strategy with emerging technology solutions makes him the ideal person to lead this next chapter.”

As Director Technology Marketing, Holik will oversee the design, maintenance, and continuous improvement of Alliance platforms and communication solutions with a strong emphasis on enhancing user interfaces and experiences, expanding brand and product visibility, tactical content for online discovery, and supporting shareholder member sales and marketing initiatives.

Additionally, Holik will provide creative marketing leadership, digital strategy, and hands-on execution for the ongoing development, optimization, and growth of the Alliance’s B2B MyPlace4Parts solution and B2C eCommerce platforms.

With an increased focus on search engine optimization (SEO), search engine marketing (SEM), driving location-based traffic to support sales conversions, performance measurement, private label branding, the development and deployment of localized digital marketing strategies to support shareholders in increasing conversions across markets.

“I’m greatly looking forward to working directly with our Shareholders and our own Information Technology team on current and future initiatives,” said Jim Holik, Director Technology Marketing.

“With how quickly technology is changing, particularly with the search and discovery of products and brands, it is exciting to be working with this talented group of IT professionals and applying my skillset and expertise.”

The creation of this role reflects the Alliance’s continued investment in innovation, digital transformation, and long-term strategic growth as the organization continues expanding tools and resources designed to support shareholders, channel partners, and customers across the automotive aftermarket.

“Technology is integrally important to every aspect of our business,” added Hopkins. “By dedicating leadership specifically to technology-focused marketing initiatives, we are reinforcing our commitment to providing modern, effective solutions that create value throughout the entire Alliance network.”

About Auto Value

Auto Value is part of the independent member network of the Aftermarket Auto Parts Alliance, the premier aftermarket distribution and marketing program group in the world. As a network of independent warehouse distributors, we are the industry choice for quality parts and service with thousands of parts stores and professional repair shops across North America, Mexico, Honduras, El Salvador, Columbia, Europe and China. Our members pride themselves on responding to the individual needs of each customer and providing unequalled products and service throughout the Alliance’s global network.

For more information go to www.autovalue.com.