Donny Braga has taken on a new role as Strategic National Account Sales Manager at Wakefield Canada Inc., marking a significant transition from brand and product marketing into national account sales leadership.

In his new role based in Mississauga, Ont., Braga will manage strategic accounts for Castrol motor oil and Super Clean Degreaser within major Canadian retail and aftermarket channels, including Canadian Tire Corporation and PartSource.

He is responsible for strengthening key customer relationships, supporting joint business planning, and driving commercial growth across national programs.

Braga steps into the role after more than three years as Brand Marketing Manager with Wakefield Canada Inc., where he played a central role in leading the Canadian implementation of global brand initiatives, including Castrol’s brand refresh and exclusive partnership alignment with Volkswagen and Audi.

His experience with also included launching product strategies across premium lubricant lines, supporting annual customer line reviews, and working closely with sales teams to align marketing programs with retail performance and category growth.

Prior to his time with Wakefield Canada, Braga held senior product leadership roles at Würth Canada Limited, where he oversaw a portfolio of more than 15,000 SKUs and led major retail and product expansion initiatives in North America. His earlier career also includes product marketing leadership at ITW Permatex, where he managed a $30 million brand portfolio spanning well-known aftermarket product lines.

Commenting on his transition to the new role, Braga shared that the move represents a new chapter in his career progression:

“This move represents a big step in my personal and professional growth and development. I’m grateful for the experiences that have prepared me and opportunities that will come from this. I’m looking forward to strengthening relationships, driving impact, and continuing to invest in me and my company’s future. Change isn’t always easy, but it’s where the magic happens. Here’s to embracing change, challenging myself, and stepping boldly into what’s next.”

About Wakefield Canada

Wakefield Canada was founded in 2005 as BP/Castrol’s exclusive strategic partner in Canada. Wakefield is a Platinum Club member of Canada’s Best Managed Companies. Platinum Members have maintained their Best Managed status for seven years or more.

Wakefield’s brand portfolio includes Castrol premium lubricants, Castrol EDGE, GTX Magnatec, GTX, Vecton, CRB, and more as its cornerstone brand and business, along with a complete lineup of Wakefield branded products, and Super Clean, a line of cleaners and degreasers for which Wakefield is the exclusive trading partner in Canada.

Visit Wakefield Canada Inc.