The AAM Group has announced the new product winners in The Event 2021 virtual product expo.

The Event 2021 virtual product expo gave attendees in-depth looks at the year’s hottest new products from the industry’s best manufacturers. 

Those attendees were also able to vote for their favorite products in each category.

The AAM Group is excited to announce the category winners as chosen by the automotive aftermarket’s own resellers and enthusiasts.

• Above the Bed: Truck Hero Elevate Rack
• Accessories: Race Sport Lighting Solar LED Marker Cab Lights
• Bumpers and Grilles: Ranch Hand Midnight Front Bumper with Grille Guard
• Jeep, Bronco, and Off-Road: WARN Elite Bumpers and Rock Sliders for Bronco
• Performance and Electronics: Brandmotion Transparent Trailer Rear Vision System
• Steps and Boards: ARIES ActionTrac™ Powered Running Boards for Bronco
• Suspension: Air Lift EZ Mount Control Systems
• Towing: CURT TruTrack™ Weight-Distribution Hitch
• Towing Accessories: CURT MultiPro/Multi-Flex Tailgate Sensor
• Truck Bed: DECKED Piecekeepers™ Firearm Drawers
• Truck Bed Covers: Retrax Retrax EV

Attendees who cast votes received an email survey to decide The Event’s Overall Best New Product from among the category winners.

The AAM Group will announce the selected champion after the January 25 voting deadline.

About The AAM Group
Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace.  Now in its 34th year, the corporation was founded by eight high performance warehouse distributors that sought to achieve cooperative scaled purchasing and marketing advantages.  The AAM Group now counts 21 member-companies operating 68 distribution centers throughout North America.

Headquartered in Piney Flats, Tenn., The AAM Group manages product purchasing and marketing for manufacturers affiliated with three flagship retail marketing programs: Parts Pro, Performance Corner® and Total Truck Centers.  Leveraging a strategic blend of marketing tactics, including turnkey social media, industry-specific website design, physical store flyers, videography and multi-channel news distribution, The AAM Group equips and influences local resellers on behalf of its members and vendor partners.