The AAM Group has expanded its product offering with the addition of Lippert’s trailer components, bringing new opportunities in the light trailer category to its network of warehouse distributors and dealers.
This move builds on nearly 20 years of partnership with Lippert, whose automotive brands — including CURT, Aries, Ranch Hand, UWS, and Luverne — have been trusted staples in the aftermarket for decades.
“The AAM group and its members have been a strong partnership with us for over 20 years. We are thrilled to have them now entering a new category with Lippert axles and replacement parts,” said Mason Ogle, Vice President of Sales.
“Their strong member group and national service coverage will help us give customers easy accessibility to the Lippert Axle parts you need to get you back on the road again!”
This partnership opens a new product category for AAM members and creates fresh growth opportunities for both Lippert and the AAM network. The goal is to build a strong national distributor network through AAM members, delivering unmatched support to trailer dealers nationwide.
“We’ve enjoyed a strong and beneficial partnership with Lippert for many years through brands like CURT, Aries, Ranch Hand, UWS, and Luverne, and adding their trailer components is a natural next step for us,” said Tim Odom, president of The AAM Group.
“The light trailer category expansion opens the door to new opportunities, creating growth for AAM members and our network of dealers who are anxious for high-quality product alternatives.”
Lippert’s trailer axle program brings proven performance and premium parts to the light trailer category. Since 2005, Lippert has supplied axles to the utility trailer and RV industries, producing more than 3,000 spring and torsion axles daily. Their products feature robotic welding for precision, powder-coated tubes to resist corrosion, and QAI-certified designs meeting CSA standards for exceptional quality.
Options include torsion and spring axles with capacities up to 16,000 lbs., forward self-adjusting or hydraulic brakes, and upgraded aluminum Valcrum oil caps. Jobbers can also benefit from Lippert’s Premium Axle Parts Retail Program, which provides bearings, hubs, brakes, and other replacement components in retail-friendly packaging along with an in-store marketing kit that includes signage, counter mats, and headers
.About LCI Industries
LCI Industries, through its Lippert subsidiary, is a global leader in supplying engineered components to the outdoor recreation and transportation markets. We believe our innovative culture, advanced manufacturing capabilities, and dedication to enhancing the customer experience have established Lippert as a reliable partner for both OEM and aftermarket customers. For more information, visit www.lippert.com.
About The AAM Group
Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace. Now in its 37th year, the corporation was founded by eight high-performance warehouse distributors that sought to achieve cooperative-scaled purchasing and marketing advantages. The AAM Group now counts 29 member companies operating more than 75 distribution centers throughout North America. Headquartered in Piney Flats, Tenn., The AAM Group manages product purchasing and marketing for distributors, jobbers, and suppliers affiliated with four flagship retail marketing programs: Engine Pro, Parts Pro, Performance Corner®, and Total Truck Centers. Leveraging a strategic blend of marketing tactics, including turnkey social media, local-optimized website design, physical store flyers, videography, and multi-channel news distribution, The AAM Group equips and influences local jobbers on behalf of its members and supplier partners.
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