NTN Bearing Corporation of Canada has announced the appointment of Michel Labonté as Director of Sales, Aftermarket – Automotive and Heavy Duty.

With over 20 years of sales leadership experience in the automotive aftermarket, Labonté brings a wealth of knowledge and expertise.

Having spent significant time with industry-leading companies, Michel’s track record speaks volumes about his dedication and commitment to excellence in driving growth, securing strategic partnerships, and leading high-performing teams across the automotive, heavy duty and emerging technology sectors. 

Passionate about helping businesses outperform their markets and build sustainable success, Michel’s customer-first mindset and strategic vision align perfectly with our goals and vision of delivering the Ultimate Bearing Experience.

His extensive background in strategic account management, national sales strategy, and distribution development positions him as a true leader in our field.

Michel Labonté can be contacted at 418.570.7151 or via email at mlabonte@ntn.ca

About NTN

Founded in 1918, NTN is one of the world’s largest producers of premium quality ball and roller bearings, long recognized for the most stringent quality standards in the industry. With plants around the globe and a strong domestic manufacturing network, over 80% of the products sold by NTN in North America are made by one of the ten plants the company operates in Canada and the USA. NTN is also a leading provider of bearing services which include technical support, maintenance and reliability services, engineering consulting and training. BCA, owned by NTN, is a manufacturer of wheel hub assemblies and bearings. As the #1 supplier of OE-quality hub assemblies, we fulfill more than 30% of the demand for North American OE vehicle production from our Elgin, Illinois plant. In the Aftermarket, this gives BCA the advantage of providing highly-engineered replacement parts that meet or exceed the OE engineering specifications. We leverage this expertise to offer application full-line coverage for both domestic and foreign nameplates.