NRF, a global leader in cooling and climate solutions for the automotive and industrial sectors, has announced the appointment of Eduardo J. Santana as its new Business Development Manager for the Americas Region, covering Latin America and North America.

In his new role, Santana will lead NRF’s strategic expansion across the continent, focusing on developing key partnerships, strengthening relationships with distributors and trade groups, and driving brand visibility in the Americas. Based in Panama, he will serve as a bridge between NRF’s European operations and the diverse markets across the Western Hemisphere.

“NRF has built a strong foundation globally, and the Americas represent a region of tremendous opportunity,” Santana said.

“I’m excited to build on that legacy, working closely with partners and customers to grow our presence and bring NRF’s innovation, quality, and technical expertise even closer to our markets.”

With nearly a century of experience, NRF (Nederlandse Radiateuren Fabriek) operates in more than 80 countries and employs over 450 professionals across eight locations worldwide.

The company reports consolidated revenues exceeding €245 million, supported by an extensive product portfolio exceeding 15,000 references for passenger cars, commercial vehicles, agricultural equipment, heavy-duty machinery, and electric vehicles.

NRF maintains strategic partnerships with all major Independent Trade Groups (ITGs), including NEXUS Automotive International, TEMOT International, ATR International, and GROUPAUTO International. The brand has been consistently recognized for its performance—earning the TEMOT Supplier Award for Best Growth and Development, the Best Performing Supplier in Sales Award from GROUPAUTO International, and multiple nominations at global industry congresses.

This new appointment reflects NRF’s strategic commitment to reinforcing its leadership across the Americas by combining global standards with localized market engagement.

About NRF
Founded in 1927, NRF is a pioneering European manufacturer of cooling and climate control solutions for the automotive and industrial sectors. The company provides original-quality products and technical support, offering advanced training and marketing collaboration to its global network of partners.

To learn more about NRF, visit www.nrf.eu.