Brigade will be answering questions about Vision Zero and showcasing its range of commercial vehicle safety solutions including its AI powered safety camera at the Canadian Council of Motor Transport Administrators Annual Meeting 2025.
The event is being held June 9th and 11th in Regina, Sask. The meeting is open to all organizations and individuals with a vested interest in Canadian road safety.
Brigade’s latest product is an AI driver safety camera, which aims to reduce the possibility of an incident caused by lack of concentration or driver fatigue.
Sensors positioned near the steering wheel track signs of distracted behaviour and tiredness by continuous monitoring of the driver’s face, eyes and head movements. They can pick up on mobile phone usage and seatbelt deployment as well as unusual drooping, yawning or nodding. Built-in AI analyzes these signals and provides audible alerts to the driver. Erratic steering and unusual vehicle positioning can also trigger an alarm, and there is the option of alerting the fleet manager too.
Vision Zero is a multi-national safety initiative with the ultimate goal of eliminating road fatalities caused by collisions due to poor visibility and vehicle blind spots on vehicles such as distribution and freight trucks, buses and coaches, emergency response and refuse vehicles.
Vision Zero regulations have already been introduced to 25 cities across Canada, including Toronto, Montreal, Québec, Ottawa and Vancouver, with many more cities considering it as part of their road safety plans.
“In 2022, road collisions led to the deaths of 1,931 Canadians on our roads – of those, 340 were pedestrians and cyclists – while a further 8,851 people suffered serious injuries,” says Warren Di Marco, CEO of Brigade Canada, said:.
“As well as the loss of life and impact on families, injuries sustained on the roads also cost Canada $3.6 billion a year. Vision Zero initiatives are helping to reduce the price people are having to pay every day as a result of preventable road traffic collisions. Brigade has spent years painstakingly researching and developing the best and most reliable vehicle safety solutions to assist drivers and greatly enhance road safety for everyone.”
During the event, Brigade will be answering frequently asked questions about Vision Zero as well as helping operators navigate appropriate safety solutions to aid drivers and prevent collisions. These include AI cameras, its Radar Predict system and Front Radar.
Brigade’s recently upgraded award-winning Backeye 360 has been a bestseller for the company since its 2013 launch. The 360-degree camera now features cutting-edge AI capable of identifying humans in vehicle blind spots.
The intelligent camera system aids manoeuvrability in challenging situations by providing drivers with a complete 360-degree view of their vehicle in a single image. The system merges images from four cameras positioned around the vehicle and provides a real-time view on an in-cab monitor, creating a ‘bird’s-eye view’ of the vehicle and its surroundings.
“By enhancing our Backeye 360 and other cameras with AI technology, we offer operators even greater assurance that they are using the safest solutions available,” says Warren.
“Our innovative systems not only prevent incidents but also provide critical support. Brigade’s AI cameras integrate effortlessly into a vehicle’s existing infrastructure for a seamless upgrade and are compatible with our entire range of AI-powered devices.
About Brigade
Brigade is a global market leader and award-winning provider of commercial and machinery vehicle safety solutions. Founded in 1976 by Chris Hanson-Abbott OBE, Brigade introduced the very first back up alarm to Europe. Brigade’s product portfolio offers a range of devices suitable for OEM and aftermarket customers. These include the very latest AI-enhanced 360-degree camera systems, camera monitor systems, White Sound reversing alarms, radar and ultrasonic sensors enhanced with AI capabilities, as well as video recording devices and dashcams which are compatible with various telematics platforms, including Brigade Telematics. Brigade’s products can be integrated to suit a broad range of applications and requirements. All devices come with generous warranty periods (some lifetime), technical support and expert aftercare.
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