AAPEX 2025: PHINIA launches Garage 360 unified training for the aftermarket

by | Nov 6, 2025 | 0 comments

PHINIA Inc., a leader in premium fuel systems, electrical systems, and aftermarket solutions, is proud to introduce Garage 360, a transformative training platform that brings its Delphi and Delco Remy brands into one connected experience.

This new initiative was launched at the 2025 Automotive Aftermarket Product Expo (AAPEX) at the Venetian Expo in Las Vegas, Nevada from November 4–6, 2025.

This new training program has one simple goal: to unify technical knowledge across PHINIA brands with 360° serviceability, keeping technicians informed, empowered, and entertained. This refreshed approach mirrors how service should work: collaboratively, seamlessly, and without the barriers of siloed information or fragmented websites.

“Modern training has become a commodity, something to check off rather than truly absorb. Too often, it’s passive, forgettable, and disconnected from the people who actually use the product. This training program aims to change that,” said Dave Illes, PHINIA Senior Director of Sales, Marketing, and Training, North America, Aftermarket.

At the heart of the platform is a dynamic video series hosted by two engaging personalities whose friendly demeanors add energy and sharpness to every segment. Each episode is crafted for today’s attention spans, delivering expert insights, installation tips, and real-world know-how in concise, three-minute segments.

Garage 360 is built for every role in the aftermarket. Service technicians gain access to hands-on diagnostics, install guidance, and both virtual and in-person training sessions. Counter professionals also receive dedicated training focused on product knowledge, application insights, and customer engagement strategies, supported by quick-seat videos and LMS integration that help them recommend with confidence. And for teams across the board, Garage 360 offers multi-brand access in one place, with flexible digital and live training options tailored to how professionals prefer to learn.

More than just a training platform, Garage 360 is a strategic tool that helps teams solve problems faster, recommend smarter, and deliver better customer experiences. By

boosting product knowledge and building loyalty, it positions PHINIA partners for success in every bay, every counter, and every conversation.

About PHINIA

PHINIA is an independent, market-leading, premium solutions and components provider with over 100 years of manufacturing expertise and industry relationships, with a strong brand portfolio that includes DELPHI®, DELCO REMY® and HARTRIDGE™. With over 12,500 employees across 49 locations in 21 countries, PHINIA is headquartered in Auburn Hills, Michigan, USA.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *