AIT Trakmotive has appointed Canadian automotive aftermarket veteran Keith Gordon as its new Commercial Director, bringing more than 25 years of sales, marketing and leadership experience to the rapidly growing company.

Gordon describes the opportunity as a chance to embrace change and join the AIT Trakmotive team.

“Change is the only constant” is a saying that has stuck with me for years,” Gordon posted on the move. “I feel very privileged to have the opportunity to once again embrace change and join the AIT Trakmotive team.”

He also thanked his former colleagues at Momentum USA and New World Friction, crediting them with helping him grow both personally and professionally.

Gordon brings extensive experience in the Canadian aftermarket to his new role.

Most recently, he served as Director of Sales-Canada for Momentum USA, a position he held since 2023, with responsibility across the company’s group of businesses, including New World Friction, OEM Exhaust and AutoPartSource.

Prior to joining Momentum, Gordon spent more than 11 years with Delphi, ultimately serving as Director of Sales-Canada. He also spent more than two years with BorgWarner as Country Director and began his automotive aftermarket career in sales and marketing roles with Specialty Sales & Marketing, progressing from Regional Sales Manager to National Sales Manager.

His career has given him experience across sales management, marketing, product launches and the development of aftermarket business relationships.

Gordon’s appointment comes as AIT Trakmotive continues to build its presence in the Canadian market. In announcing his new position, he offered a strong indication that the company has ambitious plans ahead.

“Look out Canada,” Gordon wrote. “AIT Trakmotive has done amazing things in a very short time and what’s coming down the pipe won’t disappoint you.”