Pat’s Auto Supply has appointed aftermarket veteran Joergen Wikene as its new Sales Director, adding more than three decades of industry experience to its leadership team.

Wikene joins the Alberta- and British Columbia-based distributor after serving as Sales Manager, Western Canada, for First Brands Group, where he led a sales team across the region, managed a portfolio exceeding $25 million and worked closely with senior leadership on strategic growth initiatives.

Prior to First Brands Group, Wikene held several sales and business development roles with Uni-Select, where he helped develop the company’s inventory analysis program and supported customers across Canada. His career also includes leadership positions with Shell and Standard Motor Products, as well as earlier roles with NAPA Auto Parts, where he began his aftermarket career in warehouse operations before progressing through customer service and inside sales.

“I’m excited to join Pat’s Auto Supply,” shared Wikene. “I’ve long known Pat’s to be a respected organization with a strong presence across Alberta and B.C., and I’m grateful for the opportunity to join such an outstanding team.”

Wikene said the company’s people and culture were among the factors that attracted him to the role.

“What stands out to me right away are the people,” he continued. “I’ve been welcomed by a group of talented professionals who are passionate about the business, committed to their customers and genuinely invested in each other’s success. It’s easy to see why Pat’s has earned such a strong reputation in the industry.”

He added that he looks forward to contributing his experience while continuing to learn from the organization.

“I’m looking forward to bringing my experience to the organization, but just as importantly, learning from the talented team around me,” Wikene added. “There’s a wealth of knowledge within this company, and I’m excited to be part of it.”

Pat’s Auto Supply is one of Western Canada’s largest independently owned automotive aftermarket distributors, serving customers throughout Alberta and British Columbia.