TriAlliance GmbH has announced that Lukas Dirks has officially joined TriAlliance as the General Manager of its North America Division.

“With his extensive industry experience and strong leadership background, Mr. Dirks will play a key role in driving our strategic growth in the region,” says the company in a statement.

Dirks has considerable experience in the North American aftermarket, most with Vierol AG, most recently as head of sales North America, Australia and New Zealand

TriAlliance Group is a leading international manufacturer and supplier of automotive parts, headquartered in Germany. Founded to shape the future of mobility, it provides one-stop solutions for traditional ICE, hybrid (HEV & PHEV), and battery electric (BEVs) technologies, empowering drivers worldwide to keep their vehicles running smoothly and safely across all power sources.

TriAlliance offers three key brands in the aftermarket:

• BOGAP offers premium parts for European vehicles.
• CHITAO provides parts for Chinese brand vehicles.
• ARAVOLT is TriAlliance’s cutting-edge brand dedicated to the growing electric vehicle (EV) aftermarket.